#FACTS The Polish-American Stephen J. Poplawski, owner of the Stevens Electric Company, began designing drink mixers in 1919 under contract with Arnold Electric Company, and patented the drink mixer in 1922 which had been designed to make Horlicks malted Milkshakes at soda fountains. He also introduced the liquefier blender in 1922.
In the 1930s, L. Hamilton, Chester Beach and Fred Osius, produced Poplawski’s invention under the brand name Hamilton Beach Company. Fred Osius improved the appliance, making another kind of blender. He approached Fred Waring, a popular musician who financed and promoted the “Miracle Mixer”, released in 1933. However the appliance had some problems to be solved about the seal of the jar and the knife axis, so Fred Waring redesigned the appliance and released his own blender in 1937, the Waring Blendor with which Waring popularized the smoothie in the 1940s. Waring products is now a part of Conair. Waring long used the spelling “blendor” for its product.
Also in 1937, W.G. Barnard, founder of Vitamix, introduced a product called “The Blender,” which was functionally a reinforced blender with a stainless steel jar, instead of the Pyrex glass jar used by Waring.
In 1946 John Oster, owner of the Oster barber equipment company, bought Stevens Electric Co. and designed its own blender, which Oster commercialized under the trademark Osterizer. Oster was bought by Sunbeam Products in 1960. which released various types of blenders, as the Imperial series and still make the traditional Osterizer blender.
In Europe, the Swiss Traugott Oertli developed a blender based on the technical construction and design style conception of the Waring Blendor, releasing in 1943 theTurmix Standmixer. Based on the blender, Mr. Traugott also developed another kind of appliance to extract juice of any juicy fruit or vegetables, the Turmix Juicer, which was also available as separated accessory for use in the Turmix blender, the juicer Turmix Junior. Turmix had promoted the benefits of drinking natural juices made with fruits and vegetables, with recipes using juices to promote its blender and juicer. Now the juicer vs blender argument is an extremely hot topic in the fitness and health conscious community. Some say blenders are healthier, while the others say juicers are more efficient. But both the juicer as well as the blender have their own strengths and weaknesses, and it would be unfair to rate any one of them as being “better” than the other based off one strength. Juicers are better with juices, blenders are better with smoothies.