Mexican Chef Can’t Get Anyone to Eat His $25,000 Taco


A chef at a luxury hotel in Baja has pulled off a first: He’s created a taco that nobody will order. Juan Licerio Alcala was under the impression that guests paying thousands of dollars per night to stay at the Grand Velas Los Cabos resort, where he’s the executive chef, appreciated extravagance, so he whipped up “the world’s most expensive” version of his country’s plainest dish. His deluxe taco features a gold-infused corn tortilla that’s filled with Kobe beef, langoustine, the world’s priciest caviar, and a black-truffle Brie cheese. It gets an “exotic” salsa made from chiles, ultrapremium añejo tequila, and kopi luwak, the rare coffee made from beans pooped out by an Asian palm civet. An extra round of gold flakes tops it all off.

To hypothetically order it, a customer must already have booked the hotel’s presidential suite. After they’ve put down a $12,500 deposit, Licerio will present them with their singular taco, either inside a ring of motorcycles in the middle of the desert, or during a marriage proposal — their choice. He suggests pairing the bite with a $150,000 bottle of Pasión Azteca, which is, predictably, the world’s most expensive tequila maker.

Licerio says people at the hotel are apparently “a little surprised” to learn this thing exists, when they can go grab a better-sounding one on the street for ten pesos. But, he adds, “Then I explain the delicacy, the technique, and the harmony that they will lift from the plate, and that it’s worth it.” Several guests “mostly” from the U.S. (you know the kind) have apparently inquired about it, but not even any of them have bought one yet. So weird, right?

#FACTS Most coffee lovers consider kopi luwak as a prestigious drink. A single cup of civet coffee sells at around $30 to $80 in U.S., $45 in South Korea, and around $45 to $90 in other countries.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s