Trader Joe’s took that attitude for its new Simpler Wines Italian Sparkling Wine, a low-cost cousin of the chain’s signature dirt-cheap Two Buck Chuck.
TJ’s Vino Frizzante (that’s the fancy name on the simple pink and green packages) comes in rose and white. Each sells for $3.99 for four 6-ounce cans.
This pop-top portable party is available at all wine-selling Trader Joe’s stores nationwide, including New York’s Union Square location, where a sign for the new vinos boasts “crisp, bright, bubbly, great with BBQ!”
Wine in a can is a thing — and it’s growing. With 80-plus temperatures on deck for the weekend, barbecues beckon, along with your backyard, so we sampled Simpler Wines to find out if they’re worth sipping. Here are the results.
White Promised: “Enjoy notes of honeydew and fresh cut herbs. Pair with bread, olives or delicate tea cookies.”
Sippers Said :
“Totally harmless. I’d put it in my cooler and bring it to the beach.”
“It tastes a bit tinny — probably from the can — but I’m willing to overlook it for its lightweight packaging and for discreet drinking on the beach or in parks.”
“It tastes like the $13 bottle of white I’d usually buy.”
Rose Promised: “Elegant mineral notes and fresh red fruit flavors. Pairs well with pasta, seafood and sweet desserts.”
“I’m all for rose all day — but I can’t even stomach a sip of that one.
“It tastes like a nickel.”
Which to choose? The answer couldn’t be Simpler.