Five Guys named favorite burger chain, taking spot from In-N-Out

Five Guys are for everyone.

The East Coast burger chain was named consumers’ favorite hamburger chain in Harris Poll’s annual brand report.

Five Guys beat out In-N-Out, the California chain that held the top spot for the last two years.

Shake Shack, Wendy’s and Culver’s rounded out the top five.

The Harris Poll surveyed more than 100,000 U.S. consumers 15 and older.


The Cheesecake Factory was named best casual dining restaurant, Ben & Jerry’s was ranked the best ice cream and frozen yogurt shop and Papa John’s was named the best pizza chain.

Starbucks also debuted as the Coffee and Quick Service Restaurant Brand of the Year. According to the poll, 11% of millennials and 10% of Gen Xers go to the restaurant every day.

“Restaurants continue to adapt to the millennial lifestyle, and advancements in ordering methods such as Starbucks’ mobile app and Chick-fil-A’s ‘Mom Valet’ are likely influencing millennials’ higher brand equity scores,” Joan Sinopoli, vice president of brand solutions at The Harris Poll, said in a statement.

“While the millennial dollar is powerful and attractive and many are clearly enjoying their rising disposable income baby boomers already have the cash to spend on meals out and need to be courted. The baby boomer versus millennial gap among pizza chains and Mexican restaurants may reflect boomers’ needs to eat healthier and the fact that they no longer have kid palates to please – and that signals opportunity for restaurants on the healthier end of the chain continuum to target them in their messaging and menu offerings.”

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