So, George Clooney’s Tequila Brand Just Sold For $1 Billion

A million dollars isn’t cool. You know what’s cool? A billion dollars. Just ask George Clooney.

The new dad, along with friends and co-founders Rande Gerber and Mike Meldman, just sold his tequila company Casamigos to alcohol beverage giant Diageo for ― you guessed it ―  a whopping $1 billion, CNBC reports.

Just drink that in like a shot of smooth, no-burn tequila.


Casamigos, which the trio started in 2013, was born “by accident,” and has been a huge success, as far as liquor brands go. While they wouldn’t share sales information, Gerber told CNBC in November 2016 that it was “the fastest growing ultra-premium tequila in the country.” That’s probably why Diageo was willing to shell out $700 million dollars, with the potential to pay out another $300 million pending sales.

For his part, Clooney assured customers in an e-mail to CNBC that the trio would not be leaving the company. “If you asked us four years ago if we had a billion dollar company, I don’t think we would have said yes,” he said. “This reflects Diageo’s belief in our company and our belief in Diageo. But we’re not going anywhere. We’ll still be very much a part of Casamigos. Starting with a shot tonight. Maybe two.”

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