Meals served at the Dirty Bones restaurant chain come with the optional extra of a “Foodie Instagram Pack” to help diners snap mouth-watering shots.
The idea, which provides “Instagrammers with everything needed to capture the perfect shot,” is a world-first for eateries around the world.
Each pack comes with a camera tripod selfie stick to help eaters take overhead table shots and pose next to their food.
A portable LED camera light included in the pack helps them to show-off the various colors of their cuisine.
A clip-on wide angle camera lens attaches to mobile phones and allows multiple plates of food to be captured in a single shot.
And crucially, an adaptable charger is provided in case guests’ smart phones run out of batteries while snapping their food.
The bespoke photograph packs are offered to diners free of charge when they order meals.
“Dirty Bones’ menu has also been curated to provide picture-perfect shareable content, with new trending dishes such as Short Rib Tacos standing alongside the iconic Mac Daddy Burger and Cheeseburger Dumplings.
“The first of its kind, the pack is an innovative and fun approach to harnessing the power of one of the fastest-growing marketing tools in the restaurant industry.
“Now more than ever people are sharing their food online, so it’s a great platform for us to gauge guest reactions to our latest developments.”